Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 06/12/2011
  1 out of 5

  Prices from Chain Reaction are very competitive. Delivery was on time. No complaints so far. On arrival there was some damage however (bikes are shipped from Northern Ireland). The bell was broken but more importantly the wiring for the dynamo lights had torn away.
  The big problem with Chain Reaction is customer service. It is terrible. The phones are not answered. E-mail was a bit better. I was asked to provide photos of the damage which I did. Then it all went quiet. Despite repeated calls and e-mails Chain Reaction's response was absolute silence.
  In the end I took the bike to the local bike shop who charged me £40 to fix the problems.
  Learning: if you want customer service and peace of mind buy a new bike in person from a shop. Don't risk Chain Reaction

• 21/06/2011
  1 out of 5

  As the title suggests, I bought a MET helmet from 2010 at a decent price. The one I got was promptly delivered, lacked a good packaging and was manufactured at the beginning of 2009. Customer service insists that it is a 2010er product after all. Given that helmets should be exchanged after a couple of years wearing, a year less might be considered as relevant. My bad that return shipping to UK/Ireland has to be paid by me. The usual german procedure is to have it paid by the seller. Will not buy..