Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 14/12/2011
  1 out of 5

  On December 3 I placed an order for a Ladies Electra Townie 3i bicycle for my wife. I created an account and completed all of the requested information. I paid for the order with my Visa card. On December 12 I noticed on my Visa statement online that Chain Reaction had charged my card for the bicycle and then three days later had refunded the entire amount charged. I went online to my account on Chain Reaction and saw that they had canceled my order. They made no attempt to contact me by phone or email. When I inquired by email why they canceled my order I received the following reply:
  
  "Thanks for your order. In line with current security procedures and company policy all orders are subject to stringent security checks.
  
  On this occasion we feel that the order detail does not meet with our criteria and therefore we are unable to process the order any further. As such the order has been cancelled and the relative funds have been returned to the original source.
  
  If you would like to place a new order you are welcome to return to our website and select Bank Transfer as your payment method."
  
  That response is sufficiently vague as to be useless. Anyone knows that credit card transfers are more secure than bank transfers. The fact that they made no attempt to contact me prior to canceling my order says to me that they just don't care.
  
  I will not, under any circumstances, ever attempt to do business with thi

• 08/08/2011
  5 out of 5

  I ordered a kids bike helmet from them on Friday evening and it arrived in Melbourne, Australia via DHL on Monday morning. Faster than ordering locally...