Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 09/12/2011
  5 out of 5

  This was the first time I had ordered from this site as I usually use Evans for all my online purchases. However, I had difficulty finding the particular road shoes I was after on any site apart from Chain Reaction Cycles.
  
  I was hesitant to order from them as many of the reviews I read about their general service and delivery were very poor. My experience with them was however, faultless.
  
  The website was simple and easy to navigate, it was straightforward to pay using my paypal account, and the item came quickly and was well packaged.
  
  Worth remembering that although many people do seem to have had legitimate problems with Chain Reaction Cycles, far more people are likely to come and review the site if they have had problems than if they have experienced a straightforward transaction.
  
  It may just be that they have improved their services more recently, but I would definitely order from them again

• 17/11/2011
  1 out of 5

  Thoroughly useless!
  
  First bought a lad of kit for the bike and three days after accepting the order i get an email saying the tyres i had ordered were out of stock (still states in stock on website) have a refund for the tyres and a five pound evoucher.
  
  Promptly ordered a seperate pair of tyres four days and no dispatch then no email but the order online changes to out of stock, although the plain blacks are available. So email customer services to change order to plain black, email back stating this has been done and will be dispatched promptly, two days later a further email saying there are none in stock, whilst site states all in stock. have another evoucher.... like that is ever going to get used! so almost two weeks and still no further on, plain useless.
  
  Stock management is clearly a joke, neither site nor customer services have a clue on their stock list! I would not use them if they paid me