Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 21/12/2011
  1 out of 5

  Ordered this item as a Christmas present and paid the additional money for next day courier delivery. One week later - THEY HAVE NOT EVEN PROCESSED MY ORDER! Have cancelled and will never use them again. As this was a specialist item I now cannot get from anywhere else in time for Christmas. Their excuse was that they have been very busy with Christmas orders. Obviously they do not have the structures in place to cope with an online presence - will stick to Wiggle or Rutland Cycling in future..

• 24/06/2011
  5 out of 5

  I ordered at around 2300hrs on Wednesday and recived today, Friday. Properly packed and perfect. I actually work for an internet company (nothing to do with cycling) and we provide an awful service with a management who just don't care. I was worried as this is the first time I've used Chain Reaction and they could have been a bunch of cowboys like where I work. I did'nt need to worry, I was stunned at thier efficiency and I so wished I worked for a company as good as Chain reacton. Will certainly..