Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 24/06/2011
  5 out of 5

  I ordered at around 2300hrs on Wednesday and recived today, Friday. Properly packed and perfect. I actually work for an internet company (nothing to do with cycling) and we provide an awful service with a management who just don't care. I was worried as this is the first time I've used Chain Reaction and they could have been a bunch of cowboys like where I work. I did'nt need to worry, I was stunned at thier efficiency and I so wished I worked for a company as good as Chain reacton. Will certainly..

• 17/01/2012
  4 out of 5

  Chainreactioncycles messed up and said that the bag I ordered was out of stock and they were going to cancel my order. I therefore ordered a new ( more expensive) bag from another place.
  Unfortunately Chainreaction sent a mail confirming that my order was dispatched only a few hours after I ordered the new one (apparently they found the bag).
  I had contact with customer service repeatedly in order to sort out my order and return. They always returned my mails within a couple of business hours and was helpful with the free return of the bag I didn't want anymore. Have not received my money yet but I don't think the bag is still on its way back.