Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 06/01/2012
  1 out of 5

  Their website is like a lolly shop: full of enticing goodies that you just have to have. So you order or enquire and a week later they reply. You clarify info about an item and another week later they reply. You order and the stuff arrives 2-3 weeks later, minus an item that is on backorder.
  You don't realise you have to reorder it and they cancel the order. A month later, you enquire as to where the missing item is and a week later, they tell you they have cancelled it and you need to reorder it. You go online and the item has gone up in price by $20, and they will not sell it to you at the original price you paid. I leave it up to you to decide whether this company is worth bothering with. Next time, I will avoid this mob. All sizzle and no sausage.

• 24/06/2011
  5 out of 5

  I ordered at around 2300hrs on Wednesday and recived today, Friday. Properly packed and perfect. I actually work for an internet company (nothing to do with cycling) and we provide an awful service with a management who just don't care. I was worried as this is the first time I've used Chain Reaction and they could have been a bunch of cowboys like where I work. I did'nt need to worry, I was stunned at thier efficiency and I so wished I worked for a company as good as Chain reacton. Will certainly..