Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store. We love 'all things bikes' and we’re dedicated to keeping the following 5 core values:
• To sell at the best possible price
• To only sell quality products
• To be honest about stock when we have products in stock and when we don’t
• To always be there when you need us
• To endeavor to always dispatch goods the same day you order them

A random selection of reviews taken about this merchant. PLEASE NOTE: These are invidual opinions, and not our own experiences.

• 13/12/2011
  2 out of 5

  I ordered a Bell Venture Helmet Unisize, it was too small, I contacted Chain Reaction Cycles, they said post it back & they will refund the postage. After receiving the helmet they started telling me that they would not refund the postage (which was almost as much as the helmet). I have sent a total of 12 emails & they still refuse to refund the postage. I STRONGLY ADVISE NOT TO BUY FROM THIS COMPANY. They are only interested in making the sale,not looking after the custome

• 06/12/2011
  1 out of 5

  Prices from Chain Reaction are very competitive. Delivery was on time. No complaints so far. On arrival there was some damage however (bikes are shipped from Northern Ireland). The bell was broken but more importantly the wiring for the dynamo lights had torn away.
  The big problem with Chain Reaction is customer service. It is terrible. The phones are not answered. E-mail was a bit better. I was asked to provide photos of the damage which I did. Then it all went quiet. Despite repeated calls and e-mails Chain Reaction's response was absolute silence.
  In the end I took the bike to the local bike shop who charged me £40 to fix the problems.
  Learning: if you want customer service and peace of mind buy a new bike in person from a shop. Don't risk Chain Reaction